Emma Smith Communications

Emma Smith CommunicationsEmma Smith CommunicationsEmma Smith Communications
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Emma Smith Communications

Emma Smith CommunicationsEmma Smith CommunicationsEmma Smith Communications
Home
Blogs and resources
Consultancy services
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  • Home
  • Blogs and resources
  • Consultancy services
  • Home
  • Blogs and resources
  • Consultancy services

Consultancy services

Welcome to Emma Smith Communications. If you're looking for expert communications support, I’d love to hear from you. Drop me an email to arrange a chat about your specific needs — in the meantime, here’s an overview of some the consultancy services I offer.

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Crisis communications and reputation governance

With threats constantly evolving and social media accelerating crisis visibility and making it imperative to correct narratives in real time, is your organisation’s crisis communications planning ready to respond — and protect your reputation?

Crisis communications plan creation and review

Supporting your in-house communications, major incident, risk and business continuity teams with their crisis communications planning and response. This includes the development and review of general and scenario-based communications protocols, and producing processes and policies, message banks and template materials. 

Crisis Communications check-up

£1000

This fixed-price Health Check assesses your current crisis communications protocols — helping you strengthen preparedness, build resilience, and maintain stakeholder confidence during uncertainty and heightened reputational risk. It includes:

✅ Review of existing plans, including escalation processes, roles/responsibilities and channel and engagement strategies.

✅ 90-minute structured session with your lead/s

✅ Report highlighting risks, strengths and improvement areas

Crisis and reputation rapid response

Supporting your organisation with stakeholder communications and engagement in real time when a crisis hits - from acting as a strategic advisor on reputational risk assessment and mitigation to active media handling and  drafting rapid, accurate, compassionate communications materials.

Cyber threat planning and response

I can offer support with creating or reviewing your organisation's communications playbook for a cyber-attack and responding to a live cyber threat situation.

Cyber Threat check-up

£1000

With the volume, scale, and seriousness of cyber-attacks on the rise, a bespoke plan is essential. This health check will assess your current cyber threat plans and protocols, helping you ensure you can respond rapidly, maintain trust, and protect your reputation if a cyber-attack occurs. It includes:

✅ Review of existing plans, including channel and stakeholder strategies.

✅ 90-minute structured session with your leads 

✅ Focused report highlighting strengths, risks, and improvement areas


Change communications and engagement

Effective communication is critical to successful change. Whether navigating restructures, digital transformation, or cultural shifts, it is vital that your messaging is clear, timely, and recognises the impact of uncertainty. Without it, even well-intentioned change can breed confusion, resistance, and mistrust. Effective change communication planning helps align stakeholders, clarify purpose, and create space for dialogue and understanding.

Change communications strategy and planning

Developing a communications strategy and/or operational plan to support your transformation, including communications principles and protocols, mapping out objectives, channels, stakeholders and timelines, key message development, identifying risks and mitigations. 

Change communications advice

Advising your senior and in-house teams on their change communications approach and response, and ensuring two-way, effective staff, student and stakeholder engagement during a period of transformation, including evolving your approach in response to live issues.

Change communications resources and materials

Writing internal and external communications materials to support change, including e-mail and website content, meeting scripts, FAQs, key messages and stakeholder briefings. I also develop and deliver workshops on communicating effectively through change.


PR and thought leadership

Supporting your organisation in reviewing and transforming your external communications, enhancing your public affairs and engagement offer and building your brand through effective communication, including research storytelling, media outreach and thought leadership.

PR planning and delivery

Strategic advice and practical support with proactive and reactive media handling, thought leadership, stakeholder engagement and public affairs strategy. This includes developing materials for press, providing key messages and interview/press conference briefings, briefings for Ministers/MPs and other external stakeholders, league table messaging and submissions, and blogging and ghostwriting opinion editorial. I can also support with developing media and social media protocols and policies.

Research communications

Translating complex research information and data into compelling stories that show real-world impact, from media pitches and targeted PR to case studies for websites and external funders and partners. I also run research communications workshops and training for academics. 

Corporate communications and copywriting

Working with in-house teams and senior leaders to write and review copy and content for external and internal reports, writing briefs and briefing materials, writing and reviewing copy for websites and other digital channels, and providing strategic advice on corporate communications and stakeholder engagement and sponsorship strategy.


Strategic communications

I work with your organisation to understand your vision and strategic objectives, developing communications strategies that translate your mission into compelling stories that resonate with your stakeholders.

Communications strategy and plan development

Whether it's a multi-year communications strategy to support effective delivery of your organisation's top level goals and tell your brand story, or an operational communications plan to support a major estate, regeneration, civic mission or sponsorship/partnership project, I can help - both with planning and delivery. I can also support with messaging frameworks and tone of voice guides.  

Staff communications

Internal communications advice,  strategic planning and operational delivery to support new initiatives and culture change, and bring strategy, values, brand and identity to life. 

Student communications

Providing strategic advice on student communications, from apps, portals, e-mail and social media content to mapping and improving your communications processes and materials across your teams throughout the student journey. I can also support with communications and engagement planning for policy or service changes and materials to support consultation.


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