
Welcome to Emma Smith Communications. If you're looking for expert communications support, I’d love to hear from you. Drop me an email to arrange a chat about your specific needs — in the meantime, here’s an overview of some the consultancy services I offer.
With threats constantly evolving and social media accelerating crisis visibility and making it imperative to correct narratives in real time, is your organisation’s crisis communications planning ready to respond — and protect your reputation?
Supporting your in-house communications, major incident, risk and business continuity teams with their crisis communications planning and response. This includes the development and review of general and scenario-based communications protocols, and producing processes and policies, message banks and template materials.
This fixed-price Health Check assesses your current crisis communications protocols — helping you strengthen preparedness, build resilience, and maintain stakeholder confidence during uncertainty and heightened reputational risk. It includes:
✅ Review of existing plans, including escalation processes, roles/responsibilities and channel and engagement strategies.
✅ 90-minute structured session with your lead/s
✅ Report highlighting risks, strengths and improvement areas
Supporting your organisation with stakeholder communications and engagement in real time when a crisis hits - from acting as a strategic advisor on reputational risk assessment and mitigation to active media handling and drafting rapid, accurate, compassionate communications materials.
I can offer support with creating or reviewing your organisation's communications playbook for a cyber-attack and responding to a live cyber threat situation.
With the volume, scale, and seriousness of cyber-attacks on the rise, a bespoke plan is essential. This health check will assess your current cyber threat plans and protocols, helping you ensure you can respond rapidly, maintain trust, and protect your reputation if a cyber-attack occurs. It includes:
✅ Review of existing plans, including channel and stakeholder strategies.
✅ 90-minute structured session with your leads
✅ Focused report highlighting strengths, risks, and improvement areas
Effective communication is critical to successful change. Whether navigating restructures, digital transformation, or cultural shifts, it is vital that your messaging is clear, timely, and recognises the impact of uncertainty. Without it, even well-intentioned change can breed confusion, resistance, and mistrust. Effective change communication planning helps align stakeholders, clarify purpose, and create space for dialogue and understanding.
Developing a communications strategy and/or operational plan to support your transformation, including communications principles and protocols, mapping out objectives, channels, stakeholders and timelines, key message development, identifying risks and mitigations.
Advising your senior and in-house teams on their change communications approach and response, and ensuring two-way, effective staff, student and stakeholder engagement during a period of transformation, including evolving your approach in response to live issues.
Writing internal and external communications materials to support change, including e-mail and website content, meeting scripts, FAQs, key messages and stakeholder briefings. I also develop and deliver workshops on communicating effectively through change.
Supporting your organisation in reviewing and transforming your external communications, enhancing your public affairs and engagement offer and building your brand through effective communication, including research storytelling, media outreach and thought leadership.
Strategic advice and practical support with proactive and reactive media handling, thought leadership, stakeholder engagement and public affairs strategy. This includes developing materials for press, providing key messages and interview/press conference briefings, briefings for Ministers/MPs and other external stakeholders, league table messaging and submissions, and blogging and ghostwriting opinion editorial. I can also support with developing media and social media protocols and policies.
Translating complex research information and data into compelling stories that show real-world impact, from media pitches and targeted PR to case studies for websites and external funders and partners. I also run research communications workshops and training for academics.
Working with in-house teams and senior leaders to write and review copy and content for external and internal reports, writing briefs and briefing materials, writing and reviewing copy for websites and other digital channels, and providing strategic advice on corporate communications and stakeholder engagement and sponsorship strategy.
I work with your organisation to understand your vision and strategic objectives, developing communications strategies that translate your mission into compelling stories that resonate with your stakeholders.
Whether it's a multi-year communications strategy to support effective delivery of your organisation's top level goals and tell your brand story, or an operational communications plan to support a major estate, regeneration, civic mission or sponsorship/partnership project, I can help - both with planning and delivery. I can also support with messaging frameworks and tone of voice guides.
Internal communications advice, strategic planning and operational delivery to support new initiatives and culture change, and bring strategy, values, brand and identity to life.
Providing strategic advice on student communications, from apps, portals, e-mail and social media content to mapping and improving your communications processes and materials across your teams throughout the student journey. I can also support with communications and engagement planning for policy or service changes and materials to support consultation.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.